A Funny Thing About Cord Cutters
Much has been written about the Nielsen position on cord cutting…that it is, in fact, happening, but among segments that are not of core importance to the TV industry. A key paragraph from the June...
View ArticleHow Will Networks Co-Exist With Over-The-Top?
I was busy poking fun at the Nielsen position on cord cutting the other day. But it’s hard to deny that the trend seems relatively minor in the scheme of things. A J.D Power and Associates study...
View ArticleIs Over-The-Top Driving Long-Form Growth?
I’ve made the assertion that people will always prefer to watch long form video on the 10-foot screen as a human truism that will drive how the market evolves. But I’ve felt a little pang about being...
View ArticleMedia Multi-Tasking And The Battle For Attention
The average amount of time that people give to some media platforms is trending up (mobile and Internet) and others are trending down (magazines and newspapers). But the average amount of time they...
View ArticleWhy The iPad Changes Everything
I would love to know how iPad owners compare the experience of watching full length video on their device versus watching the same content in traditional lean-back mode on their TV screens. I think...
View ArticleWhat’s The Best Cable Unbundling Strategy?
Last week I wrote a post questioning whether TV Everywhere is a sufficient defensive strategy for cable providers. If the issue for some customers is simply that the price of cable has become too...
View ArticleSoft Programming and the Missing Platform
At the Mediapost Future of Media Forum earlier this week panelists were asked what companies they expect to join Amazon, Apple, Facebook and Google as dominant players in the new media world. No...
View ArticleSurprise: Innovators Prefer Android
The Nielsen chart below (sourced from Slashgear, Sept 1) shows that the further people are along the adoption curve the less sure they are about the operating system they want in their next smartphone...
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